When Jeff Rosenstock heard that the former factory at 23 Market St. in Ellenville was going to be revitalized, he was thrilled. The building is full of family history.
Rosenstock is the grandson of Louis Rosenstock, a World War I vet who in 1927 founded General Sportswear in Ellenville. Jeans and apparel were sewn at 23 Market St. “It’s a third-generation family business,” said Rosenstock, the company’s current president. Though he grew up in New York City, he has many fond childhood memories of summers and weekends in the Catskills.